Email Editing Work

I've featured a sampling of copy edits showing the original work and my editing recommendations to provide examples of my editing style and approach.

Body Copy Adjustment

Original copy: Grow your future Christmas tree! This complete set includes everything you need to nurture a fragrant Scotch Pine, a classic evergreen with rich, woodsy charm, perfect for starting your very own homegrown Christmas tree tradition. Suggested edit: Grow your future Christmas tree! This complete set includes everything you need to nurture a fragrant Scotch Pine—a classic evergreen with rich, woodsy charm—perfect for starting your very own homegrown holiday tradition.

Image Content Edits

Issue: I was asked to address the copy having both questions and statements mixed together, as well as changing the bottom copy to remove the parentheses.

My recommendation:

I think there are a few ways to approach the headers. We can either put a singular header at the top of each section/block that asks "What are you looking for?" and then remove "Looking for" from each category and keep the rest, or change them all to be questions. However, if they're all questions, do we want to follow sentence casing rather than title casing? I'm not sure what your brand standards are on that front, so figured I'd ask.

As for rewording the one with parentheses, one option could be "Compact, container-friendly roses?"

More to come ...